One Brand – One Voice
Susquehanna University’s brand extends far beyond the wordmarks, graphics, colors and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions of our audiences who connect their personal experiences to Susquehanna. Comprehensive brand research was performed to capture these shared experiences and to establish the institution’s positioning, voice and visual identity that are outlined in Susquehanna’s brand standards.
Positioning Statement
Susquehanna University is the future-ready institution for today, invested in cultivating intellectual grounding, active learning and global citizenship for all students. This transformative education — together with our intimate, nurturing campus community — empowers each graduate to realize their unique potential and lead a successful and meaningful life.
Engaged Community
We are building resilience, nurturing confidence and deepening focus.
Versatile Knowledge
We are strengthening capacity, fostering creativity and powering readiness.
Invested Institution
We are ensuring opportunity, forging success and inspiring excellence.
